Plate 01 of the specimen

We createcults, notcommunities.

Plate 02 of the specimen

On the problem 02

Everyone has a community.Almost nobody has a cult.

Plate 03 of the specimen

Attention is rented.Belief is owned.

Without culture, members leave when the incentives stop.

Believers stay.

Plate 04 of the specimen

On outcomes 03

We grow culture.

Plate 05 of the specimen

Pulse

Plate 06 of the specimen

Voice

Plate 07 of the specimen

Participation

Plate 08 of the specimen

Bonds

Plate 09 of the specimen

Identity

Plate 10 of the specimen

Belief

Plate 11 of the specimen

On method 04

The mechanicsof belief.

01Myth
Give them a story to repeat.
02Language
Give them words of their own.
03Symbols
Give belief a form.
04Ritual
Make belonging repeat.
05Status
Make contribution matter.
06Mission
Give them somewhere to go.

Plate 12 of the specimen

Plate 13 of the specimen

Plate 14 of the specimen

Plate 15 of the specimen

Plate 16 of the specimen

Take the cult test

Examination 05

The cult test.

0–2 an audience · 3–5 a community · 6–7 a culture forming · 8–9 a cult

Don't buildfollowers.Buildbelievers.

Tell us what you're building.

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